Rietveld, Rick

Southern California artist, best known in the surf world for his brightly colored and mildly surreal ads for Maui and Sons surfwear in the mid- and late '80s. Rietveld was raised in Los Angeles, and graduated from Pasadena Art Center in 1977. He was a cofounder in 1980 of Maui and Sons, and the company was all but built on Rietveld's ads, including his airbrush interpretation of the famous photo o...