Surf Industry Manufacturers Association (SIMA)
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Trade group made up of about 350 surf industry manufacturers and distributors; founded in 1989 and headquartered in Dana Point, California. Before the formation of the Surf Industry Manufacturers Association (SIMA), the collective voice of the American surf industry manifested itself primarily through the Action Sports Retailer trade show in California and the Surf Expo trade show in Florida. Bec...
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Original SIMA president Bob McKnight, and Kelly Slater, 2012Subscribe to view
Silent auction at the 2008 Waterman's BallSubscribe to view
Surf Shop Day 2023, sponsored by SIMASubscribe to view
Rob Machado, 2009 SIMA Waterman of the Year. Photo: Chris StraleySubscribe to view
Fernando Aguerre and Shaney Jo Darden, 2011 SIMA Liquid Nation BallSubscribe to view
Future SIMA presidents Paul Naude (left) and Michael Tomson, 1982Subscribe to view
Original SIMA president Bob McKnight, and Kelly Slater, 2012
Silent auction at the 2008 Waterman's Ball
Surf Shop Day 2023, sponsored by SIMA
Rob Machado, 2009 SIMA Waterman of the Year. Photo: Chris Straley
Fernando Aguerre and Shaney Jo Darden, 2011 SIMA Liquid Nation Ball
Future SIMA presidents Paul Naude (left) and Michael Tomson, 1982