"THE LONG, STRANGE TALE OF RON DIMENNA", BY MATT HIGGINS (2011)

This article was originally posted on ESPN on September 13, 2011. The version below has been shortened and slightly edited. * * * The legend says he's as camera-shy as Bigfoot, or Banksy. A rap sheet tells of a taste for fast living. The rumors? Oh, boy, where to begin? Let's start with a story about a surf mogul who hates publicity. It was 1988, and Ron DiMenna, founder and owner of Ron ...

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