Chapter: 4
Ten-Year Boom
- Gidget the All-Powerful
- The Rebel Next Door
- Hobie vs Velzy vs the IRS
- Better Surfing Through Chemistry
- Summer on the Inside
- Surf Fashion, Lightly Salted
- Surfing the Newsstand
- Process of Elimination
- Oil City Showdown
- The Jazz Stylings of Phil Edwards
- Technicolor Surf Boom
- Heroes and Villains
- Blackball Blues
- Dick Dale, Destroyer of Amps
- Surfing in Five-Part Harmony
- Tokyo to Tel Aviv
- Flight of the Larrikin
- Bob Evans Means Business
- Midget Wins It All
- But Will it Play in New York?
- Houses of the Holy
- We Own the Sidewalks
- Beautiful from any Angle
- Duke's Big Contest
- Can You Handle the Penetrator?
- Girls, Don't Panic!
- David Nuuhiwa Walks on Water
- An Invincible Summer
Surfing the Newsstand
John Severson. Photo: Homer Groening
"Surf BeBop," 1963, John Severson
John Severson, 1963. Photo: Tim Murdoch
Severson business card
Debut SURFER, 1960
Not only was John Severson the go-to guy for surf logos and trademarks in the early '60s, he worked for free. Not because he was young and exploitable, but because he desperately needed to fill ad space for The Surfer—the rough little 36-page booklet that started off as a promo piece for his 1960 movie Surf Fever, and was later grandfathered in as the debut issue of Surfer magazine. Looking back,...
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